Digital Marketing Specialist

Build in-demand skills for today’s digital-first economy. The digital marketing courses in this program focus on strategy, content, analytics, social media, search, and paid advertising, preparing you to support brand growth, customer engagement, and measurable marketing performance across industries.

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Type

Diploma

Total Weeks

29 Weeks

About the Program

The Digital Marketing program is a 29-week online diploma designed to prepare students for careers in digital marketing, communications, and online brand management.

Throughout the program, students build practical skills across key areas such as:

  • Digital marketing strategy and integrated marketing communications
  • Social media platforms, content strategy, and email marketing
  • Search engine optimization, paid search, PPC, and re-targeting
  • Web fundamentals, analytics, and online reputation management

Coursework is delivered through project-based instruction, hands-on assignments, and applied campaigns that reflect real workplace scenarios. Students gain experience building brand identities, creating customer personas, developing content strategies, and launching search and display advertising campaigns using industry-standard tools.

The program also includes career planning and preparation modules focused on job search strategies, résumé and portfolio development, and interview preparation. With a structured online format and consistent weekly engagement, graduates leave with the technical skills, strategic thinking, and confidence required to pursue digital marketing roles across a wide range of industries.

Admission Requirements
  • Student has Grade 12 or equivalent or meets criteria for Mature Student Status.
  • Mature students must be 19 years of age, pass a qualifying test, and provide a Letter of Intent OR resume that supports their skills and aptitudes to be successful in the program.
  • The approved qualifying test for this program is the Wonderlic test. A passing score for this program is 18.
Course Listing
Student Success Strategies

Digital Literacy for Professionals

Career Planning and Preparation – Level 1

Digital Marketing Foundations 1

Digital Marketing Foundations 2

Content Strategy

Fundamentals of Graphic Design

Advanced Graphic Design and Portfolios

Email Marketing

Social Media Platforms and Strategies

Search Engine Marketing, PPC and Re-Targeting

Online Reputation Management

Search Engine Optimization

Web Development and Design Foundations

Google Analytics and Webmaster Tools

Career Planning and Preparation – Level 2

Speak to an Education Consultant today.

Career Opportunities

As a digital marketing graduate, you will qualify for positions such as:

Digital Marketing Specialist
Social Media Coordinator
Integrated Marketing Strategist
Email Marketing Coordinator

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